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Mirror neurons as a theoretical framework for experiential marketing
The Journal of the American Psychoanalytic Association article reviews Cognitive Science, Neuroscience and Psychoanalysis and provides a theoretical framework for experiential marketing. Mirror Neurons...
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Experiential Marketing produces existential change through theatre.
To make events more effective: 1) Action needs to be in a temporal sequence. 2) Action needs to be goal-oriented. 3) Action needs to be repeated. # # # Identification: Psychoanalytic and Biological...
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